Use movement to create hierarchy
Timing and direction tell viewers where to look first. Animate the most important information with intention and give each scene enough time to be understood.
Match format to the platform
A social reel, website animation and explainer video need different pacing and dimensions. Planning for the final placement avoids awkward crops and keeps text readable on the devices people actually use.
Keep the brand recognizable
Motion should extend the existing identity through colour, typography, shapes and tone. A consistent animation style helps audiences recognize the brand even before the logo appears.